In the late 1970s, with the burgeoning boom of retail dominance - led by both of their aspirational competition, Sears Roebuck & Co. They also added their own contribution to the planogram idea: they would use them to better showcase their actual products on shelves. With new interstates and highways connecting major Midwest cities, it was important that if a Target customer from one city entered one in another, they’d have a similar look, feel, and floor plan.Īlthough Target originated the planogram concept, it was the folks at Kmart who would ultimately use planograms to ensure optimal product placement and stocking levels. This was especially important as travel became more popular in the country.
Planograms gave them a scalable way to accomplish this. Louis, Dallas, and Houston - they needed to ensure that the customer experience was paramount. Their thinking? With their first stores outside of Minnesota - in places like Denver, St.
locations, and by 1975, they were the leading division of Dayton-Hudson, their parent company. The innovative space planning tool provided uniformity and consistency across all their 80-odd U.S. In 1962, with inflation on the rise, Walmart, Target, and Kmart all opened to attract a new kind of "discount shopper." Sam Walton opened Walmart in the South, and rapidly grew its footprint through its widespread use of localization and standardization of stores, but it was Target, who in 1974 brought planograms to bear. A fundamental process for any retailer in the brick-and-mortar arena, planogram design can substantially alter how you plan your business and how it’s perceived in the marketplace, and ultimately, by your customer when they’re scanning the aisle. The art of planograms - also known as plano-grams, plan-o-grams, and “POGs” - can be just that, an art.